Then He said to them, "Follow
Me, and I will make you fishers of men."
In the same way, as we share the gospel, we might bring up different aspects of it to speak to a person's situation---to someone who is filled with anguish, we might speak to them of the peace that God can bring. If we are talking with someone on his or her deathbed, we would address the subject of death and the certainty of heaven for those who put their faith in Christ. Another person might be plagued with personal guilt, so we might speak to them about God's offer of complete forgiveness.
These are various types of bait, so to speak, to bring us to a decision for Christ. And for our example, we can look to Jesus, the Master Communicator, who never dealt with any two people in exactly the same way.
There was the woman at the well who had spent a lifetime trying to fill a void in her life with relationships with men. To her, Jesus spoke to her of her deep spiritual thirst.
Then there was a man who was an expert in theology and a great intellectual. With him, Jesus spoke in almost childlike terms as He told him, "You must be born again."
Jesus adapted to their situation and appropriately applied the truth of God's Word.
Jesus had time for the multitudes, but He also took time for the individual. And we should take time as well.